About

Dxxxx B. Mxxxx

Business savvy, results oriented management professional with successful sales, marketing, account management and communications experience in consumer and industrial product manufacturing environment. A creative team and business builder with a history of increased sales, market share, and profitability. A strong motivator, trainer and mentor.

Areas of Expertise Include:

*Sales Management *Marketing Management *Account Management

*Product Management *Brand Management *Communications

PROFESSIONAL EXPERIENCE

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Sales, Promotion and Advertising Manager

Responsible for coordinating, designing and implementing strategies and tactics to support brands and grow sales to end users through distribution by 15% annually. Develop and manage all advertising, public relations, and CRM strategies in support of key division products.

-Refocused a 52 person sales force to increase business efficiencies and customer focus.

-Launched 3 new products into existing and new market segments.

-Integrated ad agencies and vendors into a cohesive sales support group.

-Built a direct sales and customer support/retention team that will allow field and corporate managers to meet and exceed business goals through existing distribution.

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National Account Manager/Sales Lead

Responsible for initiating and managing sales of consumer and industrial products to national accounts with the capability of $1mm in purchases. Responsible for building sales with large regional key accounts that have potential to become a national account. Managed field development of new products and promotions.

-Built newly created position into a business that contributed over 24% of group sales.

-Expanded key accounts from 0 to 46.

-Increased business market share with national accounts from 1% to over 20%.

-Recipient of Pacesetter Award for Performance Excellence

Marketing Manager

Responsible for direction of Professional Products business, which included marketing and communications, planning/execution and delivering group sales and profits of a specialty products group for the business to business and municipality markets.

-Created marketing and communication strategies and tactics to double sales in existing consumer and industrial businesses while expanding into new businesses.

-Launched four new products, accounting for over 30% of group’s sales and 60% of group’s profits.

-Refocused field sales efforts to maximize expenses and double product sales.

-Worked with world business team in development and implementation of a world branded product line.

Marketing Communications Manager

Initiated and managed all communication/advertising/public relations/sales promotions tactics and sales training strategies.

-Developed and managed groups first database and database driven strategy (CRM) to refocus sales and marketing efforts resulting in a 10% increase in profits.

-Initiated a business development format for customer relations/retention that increased company and product exposure to key national and regional accounts.

-Managed industry leadership programs that recognized top performance from industry to boost sales and key customer recognition.

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Product Manager

Developed and managed a new group business of products into consumer and professional market segments.

-Initiated development of a new business group which is now 73% of group sales.

-Launched four new products that account for over 70% of group sales and 80% of profits.

-Acquired funding to expand research and development of four new products.

Regional Sales and Merchandising Manager

Developed overall market direction for twenty products in southern sales region, which included the Southeast and Eastern U.S. and the Caribbean.

-Initiated distributor and dealer organizations, focusing distributor and dealer attention on key products and new markets.

-Responsible for channel partner and end-user promotions/public relations to relaunch key products into southern region.

-Recipient of Pacesetter Award for Performance Excellence.

-Received the first North American Sales Achievement Award from CA Magazine

District Sales Manager

Introduced and built sales of a consumer and industrial chemical products manufacturer to Illinois.

-Managed a team of 6 sales and 2 technical personnel.

-Increased district sales by $9M in first year.

-Awarded company Pacesetter Award for Performance Excellence.

EDUCATION

Western Illinois University, BS, Ag. Science and Engineering with minor in Business

COMPUTER SKILLS

Microsoft Office, Maximizer, Internet and Various Communication Software Packages, Lotus Notes, Quicken, Act, SAP